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Shannon Knapp, CHIA, established SKNapp Consulting in 2015 to capitalise on her 26-year hotel industry career in reservations, revenue optimisation and distribution management systems.

Drawing on experiences with global hotel management groups in the USA and Australia, Shannon has been responsible for delivering market-leading results in reservations sales, revenue growth and hotel distribution service centres. She is a highly accomplished and results-oriented hotelier having held senior corporate, executive and operations positions.


Shannon, her consultants, and network of specialised experts deliver highly effective and practical revenue optimisation training and support services working in close collaboration with clients to elevate knowledge, skills, and capability. According to Shannon, “adopting a focus on people, purpose, and processes leads to optimal profits”.


SKNapp Consulting specialises in supporting the ambitions of small-to-medium hotel groups and independent properties throughout APAC and Australia.


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