Oh hello strategic forward-planning hotel revenue enthusiasts! Yes, you read that correctly, I did type 2022, as in 12 months from now... I'm suggesting that a good strategy for your hotel(s) next festive season is to frame it up now. Yes, of course the world of hospitality, channels, guest sentiment, source markets and everything else may be totally reinvented again by that time. Nevertheless, memories fail and time flies. So the more we document now what's worked well this