Dear Friends of SKNapp Consulting, As hoteliers, if there was ever a time to ensure diversity in distribution and market segments, it is now. Properties that have relied on limited channels and too-few source markets are struggling thanks to COVID-19. Hotels with clever, well-trained, data-informed managers who have prepared with solid insights are suffering less and will recover quicker. Our industry may be in chaos, but you do not have to be! Pockets of promising progress a